Below are some brands I’ve created and told stories for, directly with companies or with agency partners Noise Digital & CKSK
Challenge: Semperviva, Vancouver’s leading chain of yoga studios, needed social media to work harder for the business.
Solution: Defined social objectives, facilitated idea generation, content strategy, community management toolkit, and supported execution for 3 months.
Challenge: Kinder Bueno needed a story to give its brand meaning in the Canadian market.
Solution: In partnership with Noise Digital, I uncovered a compelling brand story, strategized a multifaceted communication campaign including; on-pack, on-site, digital advertising, social channels and influencer program. The campaign exceeded its KPIs by 11%.
Challenge: The Coors Light Rocky Mountain gaming app needed new stories in its 2nd year.
Solution: Led a team to devise new levels, awards, prizes in game, and to execute a 360 degree communication campaign. Resulted in 150,000 app downloads and over 3 million gameplays.