Brand Strategy & Marketing Consulting 

We develop brand stories that grow businesses

We believe the brand story is the most fundamental element of marketing.

Successful marketing is the right message shared with the right people in the right places, if your message or story isn’t compelling your marketing won’t work.

Annabelle King, Brand Story Expert & Founder on why brand messaging is so important.

Spoiler alert, it’s the most important element of your marketing.

Strategy Services

Brand storytelling is a combination of two things: uncovering company & brand stories that have the potential to grow a business, and building marketing plans to share those stories with your ideal customers.

  • consultant in marketing consulting session with with client

    Brand Messaging Strategy

    Every brand needs a story. At the heart of a brand story is a Brand Promise. A succinct, compelling and unique promise of the value a brand offers. It’s fundamental to the success of all marketing.

  • team at a workshop creating company plans

    Company Strategy

    Company strategy units a team around shared goals and helps steer the company. It can include developing a company Vision and Mission, Company Values, strategic planing, annual planning and more.

  • Marketing Planning

    We work with clients to build annual marketing strategies that achieve business goals and build short term marketing campaign plans.

  • marketing consultant presenting a marketing plan to client

    Fractional CMO

    Fractional Chief Marketing Officer packages to suit your needs. Dedicated senior marketing time to build strategies and/or support execution. Choose from a few hours to a few days a week.

A Brand Story establishes where to play and what to say.

Brand Positioning + Brand Promise = Brand Story

We uncover the biggest opportunity in the marketplace where your brand can stand out as different & unique. The Brand Promise is a simple and captivating articulation of the unique and compelling value your brand offer.

Brand storytelling in action

  • Friendship Unlimited

    Company & Brand Story Strategy (B2C product) – A start-up children’s clothing company pivoted to swimwear only. They needed a rebrand, a marketing launch plan, and a new story to tell.

    Read case study

  • Clay Gillespie

    Personal Brand Strategy (B2B service) – Clay Gillespie is the MD of RGF Integrated Wealth but also a financial Advisor and leader of his own advisory practice under RGF Integrated Wealth Management. He wanted to promote more business for his practice.

    Read case study

  • Tinhorn Creeek

    Social Storytelling (B2C Product) – Tinhorn Creek had a change of ownership, and their customers were not sure if it was for them anymore. They needed to reconnect with the people who drank Tinhorn Creek

    Read Case Study

  • Bearface Whisky

    Social Storytelling Strategy (B2C Product) – We harnessed the power of influencers to tell the Bearface brand story and launch the brand in Canada.

    Read case study

  • Bower House Agency

    Brand Story Strategy & Internal Launch Plan (B2B Service/Agency) – Colony Digital needed a new brand story and complete brand make-over for a new solo journey.

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  • Sysene

    Company & Brand Story Strategy (B2B Service/Consulting) – Sysene offers complicated engineering consulting services in two extremely complicated industries that are overwhelmed with industry jargon. They needed clear and succinct brand messaging to help them sell their services.

    Read case study

Testimonials

Will Ko, Co-founder & Creative Director | Ok Dave

Craig Louis, Co-Founder and Engineering Management Consultant | Sysene Consulting

Inger Miller, Senior Project Manager and Business Software Manager | Sysene Consulting

“I have enjoyed working with Annabelle. She spends the time to understand your story and how best to articulate it. She wants it to be authentic and not just a "marketing" story or image.”

Clay Gillespie, Financial Advisor & Managing Director | RGF Integrated Wealth Management

“Annabelle really got to know us, understand what we cared about and why we set up the company, and helped us build a vision around that. Together we created a unique brand message that expressed what we truly believed in and were trying to achieve. She also coached us in setting up our own social media to bring the new brand to life. She empowered us to confidently relaunch the brand.”

Matija Erceg & Dandi Wind, Co-Founders | Friendship Unlimited

Interested in our Marketing Retreats?

Ready to take your marketing efforts to the next level? Join us for our specially designed corporate retreats tailored for your company and team needs.

Combine your marketing planning with a rejuvenating annual retreat – we help you get into the right mindset to do the best work.

Our marketing retreats are designed with wellness in mind. Each day, our itinerary includes a mix of practical marketing workshops and relaxing wellness activities.

Get in touch for a free consultation

Do you want to uncover your brand’s story and attract more of your ideal customers?

Are you ready to embark on your brand storytelling journey? Or have questions?

Fill out this simple form and we will get back to you with a time for your free consultation.