News & Resources

Learn about brand stories, our latest news, webinars, retreats and useful marketing resources.

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Pause & Reflect Workshop

This wonderful workshop is the first step in a business goal-setting process. When you do this workshop it helps you end your year or shorter period of reflection on a high.

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Speak to your Customers, not your Industry

I’ve regularly encountered instances of brands speaking to themselves or their industry rather than their customers. In this blog I share a few examples and advice that could help you avoid this when crafting your brand messaging.

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The Fallacy of ‘Full-Service’

Calling all agency leaders – there are many reasons why ‘Full-Service’ won’t work as a brand positioning or the heart of a brand story and I’d love to share a few of them with you.

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Stories About Creating Brand Stories Vol. 1

This is the first story about interesting things I’ve uncovered on the journeys I’ve taken to create brand stories, from the pitfalls and red herrings to the ah-ha moments. Check back regularly for more.

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Andrea Tam Andrea Tam

September Retreat Speaker Lineup

Get ready for an enriching experience! We're thrilled to unveil the fantastic lineup of speakers for our September retreat's marketing stream.

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Andrea Tam Andrea Tam

May Retreats 2023 Retreat Video Highlight

The first ever 4-day Mindful Marketing Retreat! We brought 12 companies to Stowel Lake Farm to build their brand stories. They walked through the 10-step signature Brand Story Strategy process and all built remarkable stories, and had a wonderful time doing it. See for yourself.

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Andrea Tam Andrea Tam

How Yoga Helps Enhance Creativity 

Annabelle and yoga teacher Clara Roberts-Oss and Wellness Coach Dennyse Harris talking about how yoga helps increase creativity and help spark the big ideas.

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Andrea Tam Andrea Tam

Our May 2023 Retreat Highlights

We recently had the pleasure of hosting an extraordinary marketing retreat that brought together 12 amazing companies from various industries. Over the course of three invigorating days, our attendees delved into crafting their own marketing messaging and strategic plans.

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Andrea Tam Andrea Tam

The pilot Mindful Marketing Retreat

The retreat journey of 2 years in the making finally comes to life on Nov 7th 2021. Four organizations came to Nectar Yoga on Bowen Island, BC, Canada to build their marketing plans. Check out the highlights.

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